Xbox Exec Talks Game Pass And Its Importance In Discovering Games

One of the best moves Microsoft has made this generation – and perhaps in the history of Xbox – is Game Pass, and how quickly the service has grown and caught on in popularity is a testament to how great of an idea it is. And it’s not something that’s just good for the players and consumers, but also for the developers, which is something that many have attested to time and again.

For instance, recently, while speaking with COGConnected, Microsoft’s GM of games marketing, Aaron Greenberg, talked about the benefits that simply being on Game Pass provides to smaller, indie developers, with such developers earning an audience and fanbase thanks to the exposure provided by Game Pass, which in turn enables them to work on even more projects to build on that.

“There’s a lot of indie development studios that are working on one game and it’s a small team, and the future of their studio depends on if that game is a success or not,” said Greenberg. “Having Game Pass is an opportunity for them to go have millions of people play their games instantly — in a lot of cases, helping them earn an audience, have success, and allow them to build on that game or go make another game because of that success.”

Game Pass’ massive and diverse library of games both big and small is, of course, it’s biggest strength, so it’s great to see that developers are benefiting from the service as well. Incidentally, that impressive library will be becoming even more impressive very soon.